Hannah Sears

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Why You Need a Content Marketing Strategy for COVID-19

May 04, 2020 by Hannah Sears

In response to the coronavirus (COVID-19) pandemic, the amount of content has gone into overdrive, but there is a fine line between providing helpful content and trying to capitalize on the conversation without a defined strategy. What does a good content strategy look like as the pandemic continues?

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May 04, 2020 /Hannah Sears
Content Marketing, marketing tips, marketing, strategy
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4 User-Generated Content Tips for Small Businesses and Budgets

August 28, 2019 by Hannah Sears

UGC consistently outperforms branded content when it comes to boosting engagement, driving sales, and building trust and community.  Learn why user-generated content is so effective and how to leverage it as part of your overall marketing plan, no matter your business size or budget.


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August 28, 2019 /Hannah Sears
user-generated content, marketing, content marketing, email marketing, UGC, digital marketing, marketing tips, tips for marketers
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5 Tips for Better Email Subject Lines

August 16, 2019 by Hannah Sears

Out of all marketing channels, email marketing has the highest ROI. So how can you craft compelling subject lines that make customers and leads open and read? These 5 tips will help you write great subject lines that boost your open rates and drive email engagement.

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August 16, 2019 /Hannah Sears
Email Marketing, Subject Lines, Email Tips, Content Marketing, Writing
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